Project Description
We created a beautiful ebay Shop Design for Italian Mens Clothing fashion brand, Grancos.
Grancos required a site that helped to raise awareness for their entry into the UK market. The site had to stay true to the Grancos brand and showcase their varied range of mens wear fashion
Key Requirements
- Provide a site which focussed initially on brand awareness but which would also be flexible to be adapted to a focus on driving sales
- Drive sales revenues up through mobile responsive design
- Allow full catalogue management and EPOS integration
Conceptual Design Samples
Approach
To raise awareness, initially the ebay store was designed with a focus on making the brand information using the then face of Grancos Clothing. Along with this we focused on key and classic products from the 1500 range. We introduced integrated social media feeds to encourage users to engage with the brand.
Over time the focus has continue to move towards to promoting products, special offers and putting the focus back on the mens designer clothing. We’ve had some help along the way from some other famous faces along the way, most recently, Guide london.
Selling tools
We delivered a return on initial investment within 3 months
Over time we have adapted and refined the Grancos eBay store adding new features as the catalogue grows to encourage sales and refine site navigation.
These include adding our powerful product attribute filter and innovative features such as our Facebook ‘Like’ discount feature at the checkout.
Initial Concept Planning
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Drafts & Revisions
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Final Delivery
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Final Design
Overall we were very impressed with the eBay shop Design of the site, the functionality of the site and all our dealings with sixty4, and are also now enjoying their aftercare aspect to the company which includes weekly calls in regards to the Grancos marketing material which Sixty4 also fulfill for us and amends to the ebay store being done efficiently and on time.
